Winning or Achieving

At what stage of your life did you realise that winning was so important? Was it your first running race or maybe a playfight with a sibling? What reaction from bystanders lead you to believe winning was the preferred outcome?

It is easy to confuse winning with achieving because, in sport anyway, one gets a lot more reaction than the other, even though a less gifted athlete may have expended more energy and ran a personal best time to come home in the field.

It is no different to farming It is not about winning or producing the highest milksolids, It is about achieving your goals that you set inside your boundary. If you start to focus on others you will lose focus on what is important. Getting the day to day stuff right pays off big time later on.

It is easy to see how farmers become over awed with the pressure of getting things right in their business when they are bombarded daily with product claims of increasing milksolids or getting cows in calf earlier. Companies have loads of research to show farmers why they must do this or that or they will not be profitable.

However no new product will work unless the user puts in the effort to make it happen. Steroid boosted giants still have to go to the gym and push weights to get the muscle.

It all comes down to three things.

Identify your goals for the season,  put a plan in place to make it happen,  then set about doing it getting every step right in the process.

No one can do it except you. If you want it bad enough you will find a way to make it happen.

Best of luck


About Ian Handcock

Founder Fit 4 Farming initiative Promoting Farmer wellbeing. Performance coach.
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